Marketing Plan 3D printing Essay

Objective of this grocerying plan for 3D printing process is to bring to pass aw arness to invigorated customers in education industry, increase foodstuff sh atomic number 18, and offer up customized value-added solution to current users. 3D printing is considered a in the buff engineering in capital of Singapore, so to achieve the objectives, we proposes Stratasys to make use the askance diversification strategy. The reason of adopting this strategy is to improve its profitability and sustainability of the organization. The objective may be achieved through 3 phases. In the short-term (1 year), the objective is to create awareness through nakedspapers, online advertising and live demonstration go a mode be conducted at institutes open house events, and where the unused students leave alone be introduced to this new technology together. Stratasys can also select some institutes to trial on this newspaperwoman for 6 months which go away helps to augment its marketabili ty and schools learning of the overlap.In the mid to long term (2 to 4 year) the objective is to provide customization and value-added solution to institutes that have been consistently using our products and services. Customization pull up stakes be offered to equip institutes requirement and we can offered includes product training and customer consultation on the printers that are offered to them. Stratasys can also provide maintenance, repair service and amend product safety as an additional value-added solution. This give aid in promoting to a greater extent institutes to use 3D printing in product nurture through word-of-mouth recommendation. In the long term (4 years onwards) the technology go out be well recognized in the minds of the most institution, and this will enable Stratasys to gain loyal customers.With an increase in market piece of land, Stratasys will be able to fine-tune on the damage offered to make it inexpensive to allow much users to explore the t echnology, and also created more applications for it. For example, smaller printers will be produced to ply to small companies, and sector specific types for dental, aerospace, and medical. Ultimate cultivation will be gaining competitive returns in the marketplace. trade commixMarketing mix was boded as a simple way to focus attention on the main elements of merchandising for a melodic line and to create a merchandising strategy tothe business, products or services. The traditional of merchandise mix consists of four main elements which is product, price, place and promotion. They are the combination of trade efforts that to meet and satisfy the needs and wants of consumers. But in a new world, marketers have developed to seven Ps of marketing mix, which comprises the former(prenominal) 4Ps and added people, physical evidence and process. (Valuebasedmanagement.net, 2013)ProductsStratasys has three main series of printers which is cater for different affairs. Idea Series printers bring 3D printers to smaller teams and individual, which allows them to go for 3D printer within their financial budget. For this series of printers, it will be suitable for institutes that offered jewellery designs course. As for design series printers, it helps to improve on communication, collaboration and problem solving. With the use of photopolymer materials, it helps to create flexibility and confidence in product presentation. It is definitely more suitable for institutes that have offered product design offered. This will helps the students in completing and exhibiting their final products. Lastly is production series, it provides speed, truth and efficiency at an affordable cost. As for this series, it will be give for engineering students. Each series of 3D printers will benefit institutes in reducing time, cost and increase of accuracy and efficiency. Apart from individual printer purchase, we do offer customized bundle packages for customers who wish to purc hase more than a printer.PricePricing plays an authorized role as it determines the revenue generated, therefore, price has to be attractive and affordable. Price of 3D printers that Stratasys offered depends on the size and purpose of the printers. The price strategy used is differential pricing strategy. Stratasys can go under pricing based on various situations and circumstances. Price for new consumers will always start high and gradually lower if bundle packages are purchased or bulk buying. Price that customers are paying is not barely for printer, but also the after-service. Offering discounts or additional value-added service will make the business more attractive to the business. Stratasys can offer more affordable 3D printers and bundle package offeringto institutes that purchase more printers and materials.ProcessesThis is the process element how the service is delivered to the customers. Stratasys can implement a customer service to help monitor on new customers progr ess on the products and offer provides servicing to all new customers before their warranty for the printers are expiring. This will make customers feel importance and this will help to create up their confidence in our products and services offered.PromotionA Online Marketing Facebook and You tubeThe main objective of promotion is to create awareness of a product or service. Promotion is the communicating information about your product orservice to generate a positive response from your customer. Online marketing is critical to business in this current society. With reference to Chart B, presently approximately 90% of Singapore resident are users in Facebook. It is important that Stratasys will use this medium to create communication on 3D printing technology. Most students in Singapore have a Facebook account, and then they are able to view Facebook Chart B Facebook Users in SingaporeB Event Road ShowThis is a different marketing strategy, compared to digital marketing. This marketing strategy requires physical demonstration and explanation of 3D printers at an event. This will attract the curiosity of potential customer that is new and curious to this technology. For such events, well-trained staffs will be present to demonstrate the advantage of 3D printing technology and help to resolve on consumers questions.C YoutubeYoutube is an online media streaming website which users are able to access internationally. It is considered an inexpensive advertisement media to market products and services as the resources require are only computers, video tv camera and internet connection. Stratasys can upload videos on 3D printing into Youtube which will create more awareness internationally. Users will then use mouth-of-words to share this video with their families and friends, thus it will broaden the publicity of 3D printers to new customers.